ShaSha takes its name from the Hindí word for Moonstone : a symbol of intuition, protection and inner light.

Founded by Régine Cuche, Swiss-French jewellery designer, ShaSha is a jewellery brand inspired by India, nature and symbolic objects carrying intention and presence.

Each ShaSha creation is imagined and designed by Régine. Some pieces are handcrafted by her, while others are created in close collaboration with skilled Indian artisans, honouring traditional craftsmanship, ancestral techniques and ethical values.

Necklaces are carefully knotted and often adorned with symbolic elements or talismans, designed to be worn as personal companions. Each gemstone is selected for its uniqueness, natural beauty and character. Variations in colour and shape are part of the essence of every piece.

ShaSha jewellery is created to accompany women in their daily lives, as objects of meaning, protection and expression, blending elegance, intention and individuality.

Through ShaSha, Régine wishes to celebrate craftsmanship, support artisan communities and create jewellery that resonates on both an aesthetic and symbolic level.